The phrase Emotional Intelligence (EQ) first appeared back in 1964. But it was Daniel Goleman who made the phrase famous when he released his book Emotional Intelligence in 1995.
Goleman says that emotional intelligence was as important as IQ for success. This included the academic, professional, social, and interpersonal parts of life.
At work today, it is especially important. At Radiate B2B, we regularly discuss alignment between sales and marketing. It is one of the key foundations of a successful account based marketing programme. I would argue that sales and marketing leadership today need to have a high EQ to succeed.
In this latest episode, Pat Chapman-Pincher discusses emotional intelligence. She looks at how Covid-19 has accelerated change that already existed before and made emotional intelligence an even more important skill to have at work.
She also talks about her CREAM framework at 15m 30s which highlights the different aspects of emotional intelligence that are key to success.
