• Analysing your LinkedIn Ads performance using MCP

    Analysing your LinkedIn Ads performance using MCP

    Would you like to ask Claude, ChatGPT, Gemini and others how your LinkedIn Ads campaigns are doing?

    Up until now, it has been difficult to use the major LLMs to analyse your LinkedIn campaigns.

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  • B2B Advertising: The Ultimate 2025 Guide to Strategies, Examples & Trends

    B2B Advertising: The Ultimate 2025 Guide to Strategies, Examples & Trends

    What is B2B Advertising?

    Business-to-business (B2B) advertising is the practice of promoting products or services from one business to another.

    Unlike B2C (business-to-consumer) marketing, B2B advertising focuses on targeting key decision-makers within organisations, such as procurement managers, department heads, or C-level executives, who influence or control purchasing decisions.

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  • LinkedIn Advertising Stats – everything you need in 2025

    LinkedIn Advertising Stats – everything you need in 2025

    We update our stats pages continuously, and this LinkedIn Advertising Stats page is no different.

    For B2B Advertisers, LinkedIn Advertising is hard to ignore and saw 10% year on year growth (9% in constant currency) in Q1 FY2025 (Linkedin, 2025).

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  • Optimising in B2B advertising: Frequency vs dwell time

    Optimising in B2B advertising: Frequency vs dwell time

    Optimising your B2B advertising is key to increasing reach, frequency, dwell times and of course ultimately revenue.

    Let’s take a look at dwell time and frequency.

    Which is the better metric to optimise to? Frequency or dwell time?

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  • B2B Advertising and Testing

    B2B Advertising and Testing

    It should be no surprise that B2B Advertising and Testing go hand in hand. We often see significant differences in results between campaigns with the same hypothesis but different creative approaches.

    But it can be easy to get testing wrong.

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  • The Ultimate Guide to Contextual B2B Advertising

    The Ultimate Guide to Contextual B2B Advertising

    With the end in sight for third-party cookies, contextual targeting is having a renaissance. But contextual advertising today is not the same as contextual advertising of old.

    Statista predicts that contextual advertising spending will reach $562 billion by 2030, up from approximately $200 billion in 2022. Connatix research showed UK and US marketers intended to increase investment in contextual advertising.

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