Our Team

Radiate B2B is a great company thanks to its people. We believe curiosity is key to building great innovative companies. Together we create a team more than the sum of its parts and are driving the future of scalable account based marketing programmes around the globe.

Riaz Kanani

Founder and CEO

Riaz Kanani is the founder and CEO at Radiate B2B. With 20 years of experience in advertising and marketing technology, he has previously built global video advertising networks, exited his previous startup to Silverpop, before expanding Silverpop internationally. In 2013, Silverpop became IBM's marketing cloud platform.

He has previously sat on the DMA Email Marketing Council and taught at the Institute of Digital and Direct Marketing.

Mike Weston


A business growth specialist and entrepreneur, his career highlights have included the launch of Silverpop into the UK and European markets from 2005 and creating the pioneering Data Science Consultancy, Profusion, from 2012.

Mike has worked with some of the world’s most successful businesses, including HSBC plc, Sony, BP, FedEx and the Kingfisher Group.

Pat Chapman Pincher


Pat is one of the most successful women in the global communications industry. In a career spanning more than 40 years she has been responsible for for creating and growing major multi-national companies in the Internet, fixed and mobile telecoms sector.

She has experience working with technology start-ups from the earliest stage and has board level experience in both large and small companies.

Paul Bradbury


Paul previously worked with Riaz at Silverpop, one of the world's leading marketing automation platforms. Paul has spent twenty five years working in marketing and advertising technology. His experience working for UPS and at global B2B marketing agencies, Tigerspike and Banner, means he brings a wealth of experience to building the Radiate B2B platform.

Some of the companies Paul has previously worked with include Trend Micro, AutoDesk, EY, The Telegraph and The Economist.

Join us

We'd love to talk to you.

We're deep in creating the future of sales and marketing. We believe it is the way B2B sales and marketing should be done and are in the earliest days of something no short of a revolution. We're always looking for smart, curious and action orientated people to come and join us. Whether we have an open position or not head over to our career pages and get in touch.

Get in touch

Contact Us

+44 20 389 321 70

hello [at] radiateb2b.com

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