Know who to speak to next. Build relationships earlierand know if customers are looking elsewhere.
Proactively target companies with advertisingacross programmatic display or LinkedIn.
Account based advertising allows you to target specific companies with advertising. No more wasting budget on companies you do not care about. With increased saturation in content marketing, your content can often be lost amongst low quality content noise, so how do you ensure you are front of mind before prospects research your industry's offering?
B2B advertising used to be a recipe for wastage but account based advertising solves this, making your target prospects or clients aware of your proposition and keeps you front of mind.
Targeting companies that match your ideal customers. Targeting the right people. With the right message. Unsurprisingly this sees uplifts in results. From a recent case study, a global SaaS platform saw:
2.5x
uplift in website visits
Twice
as likely to demo
3x
uplift in average contract value
In fact, results impacted across other channels also. With search, email and social all seeing performance increases between 15 and 40%.
Today, using our account based advertising technology, you can target just the companies you want to talk to.
Make an impression fast by delivering a targeted advertising campaign that looks like a major multi-publisher campaign.
Content today plays to multiple audiences or problems - hoping something sticks.
Instead of forcing your customer to find the right content, now you can tailor your messaging to each individual account. From the display advert right through to the landing page, ensure each stakeholder gets the information they need.
Account based advertising is the first step in building a relationship with your largest customers.
Sales are often already wanting to build relationships with these very accounts. Integrating with sales will allow them to create relationships faster and close larger deals sooner.
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I've never seen digital advertising results like it. Their approach to delivering both a platform and service means the experience the client receives is uniquely refreshing in the martech world.
Head of Digital Marketing, Orgvue
Target one company, in groups or at scale with advertising tailored to each. Whether it is at the beginning of your relationship with an account, warming up your sales conversations; in the pipeline where hygiene and safety messaging can accelerate contracts closing or as a customer, introducing new departments and geographies to your products.
Our platform was built with GDPR and third party cookies in mind.
Our technology identifies the right groups of people at the right companies without using third party cookies or breaking GDPR. This means that even after third party cookies are switched off in 2024, we will be able to both retarget companies with advertising and also reach the relevent people within an organisation.
Rapidly building brand awareness within target accounts results in warmer, earlier conversations that increase the quality and response rate of accounts. Target the right people only at specific companies across the Internet. Accelerating both conversations and the sales process.
Know who to speak to and where. Right down to the city.
Feed campaign data into CRM so sales knows which ads are being seen and which companies came to the website.
Account Based Advertising drove 72% of accounts targeted by a leading manufacturer to their website over 12 months
Global Manufacturer
The Account based advertising approach means that your ads are only seen by the companies you choose to target. However, ensuring your brand is protected from appearing next to the multitude of inappropriate material online remains an important part of any account based advertising platform.
At Radiate B2B, we ensure your brand is safe for all our campaigns and can be customised further if needed.
You will find out how to:
Privacy Policy
Let’s talk about your B2B advertising requirements and help you get started.