Account Based Advertising

Buyers research your industry before they come to your website. Increasing saturation in content marketing, means that your content can often be lost amongst low quality content noise, so how do you ensure you are front of mind before prospects research your industry's offering?

B2B advertising used to be a recipe for wastage but now you can target only the companies you desire, making your accounts aware of your proposition and in the mix when the research phase begins.

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Benefits of Account Based Advertising

Punch above your weight

Until now, only the largest B2B companies have been able to adopt B2B programmatic advertising. But today, using our account based advertising technology, you can discretely target just the companies you want to talk to.

Wasting ad spend on companies you are unlikely ever to work with is now a thing of the past.

Tailored to each account

Content strategies today tend to blend into each other as they try to play to every possible audience.

Instead of forcing your customer to find the right content, now you can tailor your messaging to each individual account. From the display advert right through to the landing page, ensure each stakeholder gets the information they need.

Integrate with Sales

Account based advertising is the first step in building a relationship with your largest customers.

Sales are often already wanting to build relationships with these very accounts. Integrating with sales will allow them to create relationships faster and close larger deals sooner.

Digital Advertising

Target companies individually, in groups or at scale with advertising tailored to them. Uplift in engagement is 4x but more importantly, the sales team's ability to connect with the company and reach stakeholders in the sales process not typically available is increased.

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Website Intelligence

Increasing awareness within a target account is just the first step in building an account based marketing programme. Understanding where and what they are interacting with can allow the sales team to have better conversations and accelerate the sales process.

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Brand Safe

The Account based advertising approach means that your ads are only seen by the companies you choose to target. However, ensuring your brand is protected from appearing next to the multitude of inappropriate material online remains an important part of any account based advertising platform.

At Radiate B2B, we ensure your brand is safe for all our campaigns and can be customised further if needed.

Find out the 5 fundamentals of Account Based Advertising

With account based advertising increasing its own reach into the UK and European markets, what is it? Why is adoption increasing?

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Get in contact

Let’s talk about your B2B advertising plan and help you get started.

+44 20 389 321 70 hello [at] radiateb2b.com