Until now, only the largest B2B companies have been able to adopt B2B display advertising. But today, you can discretely target just the companies you want to talk to.
Content strategies today tend to blend into each other as they try to play to every possible audience. Instead of forcing your customer to find the right content, now you can tailor your messaging to each individual account - from the display ad right through to the landing page, ensuring each stakeholder gets the information they need.
Account based advertising is the first step in building a relationship with your customer. Integrating with sales and also other account based marketing tactics will create relationships that result in fruitful results.