I am excited to announce that Paul Bradbury has joined Radiate B2B as our Chief Technology Officer. I have known Paul for over a decade now and have been wanting to bring him into the company for a few years now. The stars finally aligned, and it is good to welcome him on board!
Author: Riaz Kanani
Riaz Kanani is the founder/CEO of Radiate B2B and has been writing/speaking on the latest trends and cutting edge techniques in sales and marketing for the past 20 years.
Marketers are naturally feeling stressed by the lockdown. Entire plans, campaigns and messaging went out the window. Now is not the time for long term planning.
The environment is constantly changing and I have found that the agile marketing approach is well suited to today and the foreseeable future.
As the last few weeks have unfolded, marketers have had to react rapidly to a changing environment. Both channel and messaging has had to be changed in a short time.
I was speaking with a former managing consultant last night. She pointed out that two things often happen in times of crisis. First, a greater emphasis is placed on tactics and second, there is an openness to change and doing things differently.
Research is up across the Internet with browsing up 50% according to Vodafone. We have also seen an immediate change in consumption of our whitepapers, with our account based advertising whitepaper the top download these past few weeks.
BBC News WorkLife: Covid-19 and Startups
Posted onWhen I look back to my Worklife spot on the BBC a few weeks ago, it feels like a different world. Back then we knew there were challenges coming and I discussed how this would impact on startups, people and investment. I’ve expanded on my thoughts below.
The inaugural Inbox Expo is coming to the Science Gallery, London on March 18-19 and Riaz Kanani, our Founder/CEO has been invited to discuss the future role of technology in relationship marketing alongside email marketing industry luminaries Dennis Dayman and Olga Adrianko.
People often tell me that they’re finding it trickier than ever to reach their preferred companies. Thanks to online content overload, it’s so easy to get lost in the noise these days. It can be disheartening to see campaigns you’ve spent lots of time and energy on underperform — especially when the same methods worked well in the past. But luckily, it doesn’t have to be this way.
Account-based marketing (ABM) can bring you higher returns. But how do you get started? Riaz Kanani, CEO Radiate B2B, takes us through the three ABM strategies you really need to know.
Yesterday was B2B Marketing’s annual ABM conference here in London, UK. An annual gathering of over 500 B2B marketers discussing account based marketing (ABM). I presented on getting started with abm technology platforms. There is always plenty of healthy debate on the topic not least because of how broad account based marketing is.
That leads to plenty of opinions that are built on top of different foundations.
On November 5th, B2B Marketing will be hosting its third annual ABM conference. We’ve been to all three and it has grown into a huge event of over 500 marketers discussing the ins and outs of adopting account based marketing into your company. This year, I am talking about matching technology to your ABM maturity.
It’s not an easy time to be a b2b marketer. The sector is grappling with several challenges right now. Acquisition costs are rising across the industry. And everybody is trying the same tactics, which is ironic if you’re trying to stand out from the crowd.
The way most marketers are attempting to garner leads today is through content. But now the web is saturated with low quality writing on your specialist subject, which makes the buying process harder than ever for your potential clients to navigate. You want that customer experience to be as good as you can get it. And that’s where account based marketing (or ABM) comes in.