Account Based Marketing, or ABM, continues to be adopted by companies seeking to gain a step change in their marketing efforts.
But it is not for everyone. It remains a strategy for B2B companies selling to enterprises. Last week, I sat down with James Rostance, Presenter of The 414 and the UK’s No.1 B2B Marketing podcast, to discuss the state of play for ABM in 2021.
Some of the questions I answer include:
- What is ABM?
- Can you adopt parts of ABM and if so which parts?
- What are the prerequisites of ABM?
- Avoiding failure in ABM.
Watch the full episode below.