At its core, Account Based Marketing is just great enterprise B2B marketing. But it is its ability to scale and still deliver that is seeing its rise.
I sat down with Declan Mulkeen over at Strategic IC to talk about the topic, its growth due to Covid-19 and why the majority of B2B marketers are adopting it.
We covered off:
- The role of data in successful ABM programmes
- Where Radiate B2B in your ABM tech stack
- Hyper-personalisation and advertising
- The importance of sales and marketing to Account Based Marketing