Skip to content
  • Home
  • Platform
    • Sales Intelligence: Intent Data
    • Account Based Advertising
  • Strategies
    • Sales Intelligence
    • What is Intent Data
    • Account Based Marketing
    • Account Based Advertising
  • Partners
    • Technology Partners
    • Agency Partners
  • Blog
  • Whitepapers
    • Intent Data: 4 ways to geta an unfair advantage
    • Account Based Advertising – 3 Key Steps to Success
    • ABM and GDPR
    • Inbound and ABM: 3 Ways to Scale
    • Aligning Sales and Marketing for Growth
  • About
    • About
    • Team
    • Careers
  • Contact

Let’s Talk Account Based Marketing

At its core, Account Based Marketing is just great enterprise B2B marketing. But it is its ability to scale and still deliver that is seeing its rise.

I sat down with Declan Mulkeen over at Strategic IC to talk about the topic, its growth due to Covid-19 and why the majority of B2B marketers are adopting it.

We covered off:

  • The role of data in successful ABM programmes
  • Where Radiate B2B in your ABM tech stack
  • Hyper-personalisation and advertising
  • The importance of sales and marketing to Account Based Marketing

You can watch the video below – for a full transcript head over here. You can also see the full series here.

Related

Account Based Marketing#abm #advertising #b2bmarketing #dataPosted on July 6, 2020January 4, 2023 by Riaz Kanani

Post navigation

Podcast: Great Account Based Marketing Examples
Launching ThinkHuman: Storytelling
©Radiate B2B Limited. 4th Floor, Franklin Building, 124 Goswell Road, London, EC1V 7DP.
Registered in England, Company Number: 10704141
  • Privacy Policy