This week we are launching Think Human. It seeks to guide you across multiple episodes on a series of different aspects of psychology and marketing you can adapt to suit the world we are in today.
Today’s world is no place for simply relying on best practice: if you follow best practice, the best you can ever be is average, at the best of times. Today it will fail thanks to the different environment we are in now. Yesterday is not a good guide for tomorrow.
This is especially true in marketing. Blindly doing the same as everyone else in marketing is a dangerous game. But while the world is constantly changing all around us, there remains one constant: being human..
We are all trying to contact, engage, connect with somebody. It doesn’t take a genius to know that your entire marketing plan has been disrupted by the spread of Covid-19.
The way we work, buy and especially how we communicate has seen heightened volatility, and while things will change again once the pandemic is behind us, we can’t simply expect things to snap back to how they were.
Yesterday is gone..
There are however some fundamentals that allow us to create new approaches that will work in the current and future environment. This is our focus in this new series.
Behind the channels, tactics and best practice are some truths that we know connect and cut through the now noisier-than-ever digital world we have created for ourselves.
The Power of Storytelling
We kick it all off with storytelling. We hold onto stories, we share them with others. There can be a feeling of ownership around them that is almost tribal.
Telling a story starts from the first touch, then is reinforced continuously over time. Today, buyers tend to delay contacting you until much later in their buying journey, so it is more important than ever to ensure your story is clearly communicated.
Whether that is by means of an ad delivered from afar, targeting a specific company using our platform, one of your social posts or even through a third party.
James Trezona, founder and Chief Punk at Rooster Punk reiterated something we see across our client base when he said “With customers doing most of their research before contacting you, you have to give people a story which they can buy into”.
Watch the entire conversation with James below and understand why and how you can connect with your customers through storytelling.
