This week we are launching Think Human. It seeks to guide you across multiple episodes on a series of different aspects of psychology and marketing you can adapt to suit the world we are in today.
In 2017 we launched the London chapter of FlipMyFunnel at the offices of Radiate B2B. As the year progressed, we had some fascinating people join us to talk about their ABM journeys, share war stories and trade advice.
Now, with 2018 firmly underway, we’ve already seen a huge upsurge of interest in adopting Account Based Marketing strategies as marketers get their new year agenda underway. In particular we’ve seen a lot of activity around questions of measurement.
2017 saw the rise of the chatbots but January has only just begun and with Facebook shuttering its M chatbot project, we are seeing the first mutterings of their fall. Are they really doomed to fail?