abm Archives - Page 2 of 4 - Radiate B2B - Blog

ThinkHuman: Emotional Intelligence

Posted on January 28, 2021January 4, 2023 by Riaz Kanani

The phrase Emotional Intelligence (EQ) first appeared back in 1964. But it was Daniel Goleman who made the phrase famous when he released his book Emotional Intelligence in 1995.

Goleman says that emotional intelligence was as important as IQ for success. This included the academic, professional, social, and interpersonal parts of life.

At work today, it is especially important. At Radiate B2B, we regularly discuss alignment between sales and marketing. It is one of the key foundations of a successful account based marketing programme. I would argue that sales and marketing leadership today need to have a high EQ to succeed.

ThinkHuman: Group Dynamics

Posted on January 6, 2021January 4, 2023 by Riaz Kanani

When we started to pull this series together, we wanted to understand the individual. Specifically, how people consume, engage and buy from companies. The foundations that underpin marketing best practice. And yet, put a group of people together and suddenly the dynamics change.

Launching ThinkHuman: Storytelling

Posted on November 26, 2020January 4, 2023 by Riaz Kanani

This week we are launching Think Human. It seeks to guide you across multiple episodes on a series of different aspects of psychology and marketing you can adapt to suit the world we are in today.

Let’s Talk Account Based Marketing

Posted on July 6, 2020January 4, 2023 by Riaz Kanani

At its core, Account Based Marketing is just great enterprise B2B marketing. But it is its ability to scale and still deliver that is seeing its rise.

I sat down with Declan Mulkeen over at Strategic IC to talk about the topic, its growth due to Covid-19 and why the majority of B2B marketers are adopting it.

We covered off:

The role of data in successful ABM programmes
Where Radiate B2B in your ABM tech stack
Hyper-personalisation and advertising
The importance of sales and marketing to Account Based Marketing

You can watch the video below – for a full transcript head over here. You can also see the full series here.

Podcast: Great Account Based Marketing Examples

Posted on June 19, 2020January 4, 2023 by Riaz Kanani

The past few months have seen focus on account based marketing increase thanks to its ability to focus spend and efforts on sectors that are not cutting back due to the coronavirus pandemic.

Dave Stephens from the Business Marketing Club sat down with myself, Riaz Kanani, Founder/CEO at Radiate B2B and Head of Business Marketing and CEX at O2, Zoe Hominick to discuss examples of account based marketing that we have seen.

B2B Sales and Marketing in the face of uncertainty

Posted on May 20, 2020January 4, 2023 by Riaz Kanani

Crises force change and innovation. This one is no different.

For years there have been slow moving digital transformation projects required cultural change in the business. Suddenly all those managers who said the change was impossible have had no choice but to scramble and make it happen.

Interview: Riaz Kanani on scaled abm

Posted on May 11, 2020January 4, 2023 by Riaz Kanani

I spend a lot of time looking at the potential of account based marketing and how it can help solve the challenges marketers face today and tomorrow.

The ability to scale account based marketing beyond targeting a small number of accounts is the driving force behind its accelerating adoption. Marketers are increasingly turning to account based marketing because it can transform the buying experience and drive more revenue faster.

How working from home impacts account based advertising

Posted on April 3, 2020January 4, 2023 by Riaz Kanani

As the last few weeks have unfolded, marketers have had to react rapidly to a changing environment. Both channel and messaging has had to be changed in a short time.

I was speaking with a former managing consultant last night. She pointed out that two things often happen in times of crisis. First, a greater emphasis is placed on tactics and second, there is an openness to change and doing things differently.

Research is up across the Internet with browsing up 50% according to Vodafone. We have also seen an immediate change in consumption of our whitepapers, with our account based advertising whitepaper the top download these past few weeks.

Founder discussing future of Technology in Relationship Marketing in March

Posted on February 21, 2020January 4, 2023 by Riaz Kanani

The inaugural Inbox Expo is coming to the Science Gallery, London on March 18-19 and Riaz Kanani, our Founder/CEO has been invited to discuss the future role of technology in relationship marketing alongside email marketing industry luminaries Dennis Dayman and Olga Adrianko.

ABM Strategies: Which route should you take?

Posted on January 9, 2020January 4, 2023 by Riaz Kanani

Account-based marketing (ABM) can bring you higher returns. But how do you get started? Riaz Kanani, CEO Radiate B2B, takes us through the three ABM strategies you really need to know.