Ellie Shand, Author at Radiate B2B

The Impact of ABM Advertising

Posted on August 13, 2021August 12, 2021 by Ellie Shand

Thanks to Mike Maynard at Napier Marketing for inviting our CEO, Riaz Kanani onto their podcast.

Riaz & Mike spoke on:

The impact ABM advertising has had on campaigns
Successfully building an ABM programme
The value of intent data

As well as the journey to setting up Radiate B2B.

Check it out here on Apple.

Is there a proven way to land your dream clients?

Posted on August 4, 2021August 4, 2021 by Ellie Shand

Prospects aren’t just companies, they’re people.

Radiate B2B founder Riaz Kanani sat down with Flavilla Fongang on her Tech Brain Talk Podcast to discuss how this is possible and what approaches are needed to land these types of clients.

He discusses:

The Power of Relationships
How you get your clients down the pipeline to trusting you.
How ABM implementation is able to achieve this trust.

To listen to the Tech Brain Talk Podcast click here.