Category: Account Based Marketing
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Why use intent data?
Intent data is a powerful tool for B2B sales and marketing efforts, providing valuable insights into potential prospects’ interests. Marketers can use the data to create more effective and targeted marketing campaigns, and increasing conversion metrics. Sales can use the data to prioritise outreach, contextualise messaging and increase meeting generation. Customer Success can use the…
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How well do you know your Data?
Modern marketing programmes are built on data…But how well do you know your data? Knowing which data you need – and more importantly when to invest in it is critical to sales and marketing today. Investing too early can mean that it is stale by the time you need it – investing too late and…
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Is ABM just Demand Generation?
Understanding the differences There has always been a certain learning curve to implementing account based marketing. We typically work closely with our clients implementing it as a result. The journey takes one of two routes – either targeting a small group of known accounts or a much larger group of unknown ones. Either makes sense…
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The Impact of ABM Advertising
Thanks to Mike Maynard at Napier Marketing for inviting our CEO, Riaz Kanani onto their podcast. Riaz & Mike spoke on: The impact ABM advertising has had on campaigns Successfully building an ABM programme The value of intent data As well as the journey to setting up Radiate B2B. Check it out here on Apple.
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Is there a proven way to land your dream clients?
Prospects aren’t just companies, they’re people. Radiate B2B founder Riaz Kanani sat down with Flavilla Fongang on her Tech Brain Talk Podcast to discuss how this is possible and what approaches are needed to land these types of clients. He discusses: The Power of Relationships How you get your clients down the pipeline to trusting…
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The 414: Should you be embracing or avoiding Account Based Marketing?
Account Based Marketing, or ABM, continues to be adopted by companies seeking to gain a step change in their marketing efforts. But it is not for everyone. It remains a strategy for B2B companies selling to enterprise. Last week, I sat down with James Rostance, Presenter of The 414 and the UK’s No.1 B2B Marketing…
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ThinkHuman: Emotional Intelligence
The phrase Emotional Intelligence (EQ) first appeared back in 1964. But it was Daniel Goleman who made the phrase famous when he released his book Emotional Intelligence in 1995. Goleman says that emotional intelligence was as important as IQ for success. This included the academic, professional, social, and interpersonal parts of life. At work today,…
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ThinkHuman: Becoming the Influencer
Today, it is difficult to stand out due to amount of noise in the market. Becoming a leader in your particular niche, whether that is on behalf of a company or as an individual, is critical to building success and creating influence.
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Let’s Talk Account Based Marketing
At its core, Account Based Marketing is just great enterprise B2B marketing. But it is its ability to scale and still deliver that is seeing its rise. I sat down with Declan Mulkeen over at Strategic IC to talk about the topic, its growth due to Covid-19 and why the majority of B2B marketers are…
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Podcast: Great Account Based Marketing Examples
The past few months have seen focus on account based marketing increase thanks to its ability to focus spend and efforts on sectors that are not cutting back due to the coronavirus pandemic. Dave Stephens from the Business Marketing Club sat down with myself, Riaz Kanani, Founder/CEO at Radiate B2B and Head of Business Marketing…
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