2017 saw the rise of the chatbots but January has only just begun and with Facebook shuttering its M chatbot project, we are seeing the first mutterings of their fall. Are they really doomed to fail?
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Butting heads: Why ABM makes sales and marketing alignment easier, not harder
In the B2B world, aligning sales and marketing has been a challenge going back decades. If you believe the stereotype, it’s because marketing is the colouring-in department and sales are know-it-alls who don’t listen. Regardless, the underlying problem is that too many companies build marketing and sales in silos, while the top performing companies have them working closely together.
The rise of B2B marketing automation has required the two groups to work closely together with mixed success. The increasing adoption has also meant the ability to stand out from your competition by using MA techniques is diminishing. However, the increasing efficiencies being brought to account-based marketing (ABM) strategies is allowing B2B marketers to cut through the noise and stand out.
Continue reading here on B2B Marketing Magazine.
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Account Based Marketing Statistics you need in 2025
When it comes to account based marketing, its definition in recent years has become grey. New techniques have transformed it from a strategy used by the few for only the largest prospects, to the many for a much larger group of prospects.
Most of the statistics out there come from the traditional definition of account based marketing rather than its newer scaled up cousin. I have therefore separated out stats specifically related to this Scaled Account Based Marketing (ABM) approach.
With more stats still coming in, we will continuously update this page.
(Last updated: November 2024).You are welcome to use any of the stats from these pages, we would appreciate a link back.
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BBC World Business Briefing: Net Neutrality
Both the news and social media have been filled with commentary on the issue of Net Neutrality – and particularly the protest being staged by a couple of hundred internet companies and activist groups about the FCC’s plans to ditch net neutrality regulations in the US.
The BBC asked Radiate B2B founder Mike Weston to join the World Business Briefing to discuss the FCC’s move and explore whether (or why) Net Neutrality matters. (more…)
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Why account based marketing (ABM)? Why now?
Account Based Marketing (ABM) is nothing new — it has been talked about since the early nineties. So why has it become the hot topic in B2B marketing now?
Account Based Marketing is the idea that you selectively target the accounts you want to talk to rather than the best practice approach today of driving as many people as possible to your content/website and placing them in a funnel watching for them to show any signs of a buying signal. As soon as they do, they get fired across to the sales team.
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