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Butting heads: Why ABM makes sales and marketing alignment easier, not harder

In the B2B world, aligning sales and marketing has been a challenge going back decades. If you believe the stereotype, it’s because marketing is the colouring-in department and sales are know-it-alls who don’t listen. Regardless, the underlying problem is that too many companies build marketing and sales in silos, while the top performing companies have them working closely together.

The rise of B2B marketing automation has required the two groups to work closely together with mixed success. The increasing adoption has also meant the ability to stand out from your competition by using MA techniques is diminishing. However, the increasing efficiencies being brought to account-based marketing (ABM) strategies is allowing B2B marketers to cut through the noise and stand out.

Continue reading here on B2B Marketing Magazine.

Download our whitepaper on Sales and Marketing alignment.

Where the Magic Happens: Aligning Sales & Marketing for Growth

You’ll find:

  • the 8 strategies you should follow to align sales and marketing
  • a case study showing how an Account Based Marketing programme has helped Superior Glove Works improve alignment between critical growth teams.

Download

Related

Account Based Marketing#abm #account based marketing #accountbasedeverything #sales marketing alignmentPosted on September 4, 2017January 4, 2023 by Riaz Kanani

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