Late last year, I wrote an article on Econsultancy looking at whether Inbound Marketing and Account Based Marketing were diverging marketing strategies. For most companies they are actually best of friends and we believe that it is even possible to repurpose the work you have done implementing Inbound Marketing to accelerate your Account Based Marketing programmes.

We have written a whitepaper detailing our experiences doing just that.

Download the whitepaper to learn:

1. How to integrate Account Based Marketing and Inbound Marketing

2. How to evolve your content marketing to succeed with Account Based Marketing.

3. How to avoid 2 common pitfalls made when incorporating insight into Account Based Marketing programmes.