Organising for growth is an evergreen topic in business discussions. Scarcely a day goes by without some reference to how best to make growth possible, or to increase the pace of expansion with businesses we speak to.
There is one growth shortcut that research consistently points us to: collaboration between Sales and Marketing teams just works. In fact, going further, fostering alignment between these twin engines of growth, not to mention Customer Success and Product teams, yields significant gains in the pace of growth in all kinds of businesses.
And yet, this kind of alignment still seems to be the exception, not the rule.
Why is this the case? And what should you do about it?
We’ve just published a whitepaper examining precisely these questions. Where the Magic Happens: Aligning Sales & Marketing for Growth is available for download now. You’ll find:
- the 8 strategies you should follow to align sales and marketing
- a case study showing how an Account Based Marketing programme has helped Superior Glove Works improve alignment between critical growth teams.