The sales and marketing environment looks very different today to three or four years ago.
Enterprise buyers are 57% of the way through the buying cycle before contacting a vendor with only 19% spent with all vendors combined.
Gartner
This combined with more stakeholders to nurture across more channels means change is a must. In turn, this has created an even greater need for more sales and marketing alignment. It has become a key topic as a result.
Creating joined up buying experiences that deliver in advance of first contact and right through to renewal increases and accelerates pipeline all while reducing churn.
Join us on 31st March at 11.30am BST to hear more on addressing sales and marketing alignment today. Attend here.
We will be joined by Andy Champion, GM EMEA at Highspot and Andrew Davies, CMO at Paddle to dig deeper and hear their experiences getting the best from both teams.
This session will look at:
– Increasing sales and marketing collaboration today.
– Where should sales development sit?
– How the best go to market teams are adapting?
– How to nurture these teams over time to retain your best talent?
Join us on LinkedIn Live. You can register here.