The Impact of ABM Advertising

Written by

Ellie Shand

in

,

Thanks to Mike Maynard at Napier Marketing for inviting our CEO, Riaz Kanani onto their podcast.

Riaz & Mike spoke on:

  • The impact ABM advertising has had on campaigns
  • Successfully building an ABM programme
  • The value of intent data

As well as the journey to setting up Radiate B2B.

Check it out here on Apple.

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