With account based advertising increasing its own reach into the UK and European markets, what is it? Why is adoption increasing?

Account based advertising (ABA) can allow companies to win business from the companies they want to work with – faster – by increasing relevance and awareness. You can reach them on the likes of the LinkedIn newsfeed, Financial Times, Marketing Week, HR Magazine or any other website that supports advertising.

Read our latest article on Econsultancy for the 4 factors powering account based advertising today.