Did you know you can double the performance of your advertising campaigns by using intent data with marketing?
I sat down with Karla Rivershaw, head of field and partner marketing at Infogrid, who has been using Bombora intent data (which is part of the Radiate B2B platform) since 2020.
We discussed:
- How to combine intent data inside Hubspot to power LinkedIn campaigns
- Use topics to contextualise messaging
- Work with sales to notify (via Slack) and design email sequences.
From Karla: “Definitely, what I can say with absolute certainty is that introducing intent data really helps to initially open those doors with these people and just make sure that you’re landing the right message.”