Would you like to ask Claude, ChatGPT, Gemini and others how your LinkedIn Ads campaigns are doing?
Up until now, it has been difficult to use the major LLMs to analyse your LinkedIn campaigns.
(more…)Tag: b2b advertising
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B2B Advertising: The Ultimate 2025 Guide to Strategies, Examples & Trends
What is B2B Advertising?
Business-to-business (B2B) advertising is the practice of promoting products or services from one business to another.
Unlike B2C (business-to-consumer) marketing, B2B advertising focuses on targeting key decision-makers within organisations, such as procurement managers, department heads, or C-level executives, who influence or control purchasing decisions.
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Getting the most out of retargeting in B2B Advertising
The foundations of successful B2B advertising start with targeting your first party data – data that you own – and the best way to deliver success is with retargeting ads.
Retargeting ads are 76% more likely to be clicked on than a regular ad.
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The Ultimate Guide to Account Based Advertising/Company Targeted Advertising
Account based advertising aka company targeted advertising allows a marketer to place advertising in front of a specific company on any website that takes advertising – be it the Financial Times, ESPN, HR magazine or in their LinkedIn newsfeed.
A useful ability for any B2B marketer.
This is increasingly required today, as ensuring key accounts are aware of you in a world swamped with content marketing means that standing out is harder. Account based advertising makes you more likely to be considered at the earliest stages when a prospect is trying to solve a problem.
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How creative is your advertising?
We have been delivering company targeted B2B advertising (or account based advertising) for over 5 years now across the Internet and on LinkedIn.
While demand continues to increase each year – it is the creativity associated with these campaigns that have seen a marked change over that period.
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4 factors powering account based advertising today
With account based advertising increasing its own reach into the UK and European markets, what is it? Why is adoption increasing?
