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Tag: b2b advertising

What is Account Based Advertising? Why now?

Posted on November 9, 2023November 9, 2023 by Riaz Kanani

Account based advertising allows a marketer to place advertising in front of a specific company on any website that takes advertising – be it the Financial Times, ESPN, HR magazine or in their LinkedIn newsfeed.

A useful ability for any B2B marketer.

This is increasingly required today, as ensuring key accounts are aware of you in a world swamped with content marketing means that standing out is harder. Account based advertising makes you more likely to be considered at the earliest stages when a prospect is trying to solve a problem.

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How creative is your advertising?

Posted on July 20, 2022January 4, 2023 by Riaz Kanani

We have been delivering company targeted B2B advertising (or account based advertising) for over 5 years now across the Internet and on LinkedIn.

While demand continues to increase each year – it is the creativity associated with these campaigns that have seen a marked change over that period.

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4 factors powering account based advertising today

Posted on September 26, 2018January 4, 2023 by Riaz Kanani

With account based advertising increasing its own reach into the UK and European markets, what is it? Why is adoption increasing?

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