Riaz Kanani, co-founder here at Radiate B2B, was featured on the Internet Marketing Podcast discussing account based marketing.
He spoke about:
- what account based marketing is and why it such a hot topic?
- scaling account based marketing and using inbound as an accelerator;
- aligning sales and marketing;
- he ended with his top tip for the audience.
Click here to see the podcast and find out what he recommended..