Riaz Kanani, co-founder here at Radiate B2B, was featured on the Internet Marketing Podcast discussing account based marketing.

He spoke about:

• what account based marketing is and why it such a hot topic?
• scaling account based marketing and using inbound as an accelerator;
• aligning sales and marketing;
• he ended with his top tip for the audience.

If the player does not work, click here to also listen to the podcast.