Tag: data
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How well do you know your Data?
Modern marketing programmes are built on data…But how well do you know your data? Knowing which data you need – and more importantly when to invest in it is critical to sales and marketing today. Investing too early can mean that it is stale by the time you need it – investing too late and…
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The 414: Should you be embracing or avoiding Account Based Marketing?
Account Based Marketing, or ABM, continues to be adopted by companies seeking to gain a step change in their marketing efforts. But it is not for everyone. It remains a strategy for B2B companies selling to enterprise. Last week, I sat down with James Rostance, Presenter of The 414 and the UK’s No.1 B2B Marketing…
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Let’s Talk Account Based Marketing
At its core, Account Based Marketing is just great enterprise B2B marketing. But it is its ability to scale and still deliver that is seeing its rise. I sat down with Declan Mulkeen over at Strategic IC to talk about the topic, its growth due to Covid-19 and why the majority of B2B marketers are…
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