Let’s Talk Account Based Marketing

Written by

Riaz Kanani

in

At its core, Account Based Marketing is just great enterprise B2B marketing. But it is its ability to scale and still deliver that is seeing its rise.

I sat down with Declan Mulkeen over at Strategic IC to talk about the topic, its growth due to Covid-19 and why the majority of B2B marketers are adopting it.

We covered off:

  • The role of data in successful ABM programmes
  • Where Radiate B2B in your ABM tech stack
  • Hyper-personalisation and advertising
  • The importance of sales and marketing to Account Based Marketing

You can watch the video below – for a full transcript head over here. You can also see the full series here.

More posts