Author: Riaz Kanani
-
Maximising B2B Intent Data for Lead Generation
Intent data is now a critical tool in the armoury for sales teams when generating leads. All business-to-business (B2B) companies are constantly seeking new ways to generate high-quality leads and drive revenue growth. Intent data does exactly this. At any particular time, 5% of companies are in market and buying. Identifying companies who are in…
Written by
-
ThinkHuman: Social Selling and Intent Data
Did you know you can boost your meeting generate by 30% by combining intent data with social selling? Last week, I sat down with Alex Abbott, founder of Supero who has spent the past 12 months combining intent data with social selling. We discussed how to approach social selling – and the 3 pillars which…
Written by
-
How creative is your advertising?
We have been delivering company targeted B2B advertising (or account based advertising) for over 5 years now across the Internet and on LinkedIn. While demand continues to increase each year – it is the creativity associated with these campaigns that have seen a marked change over that period.
Written by
-
The Ultimate Guide to Sales Statistics
The changing buyer. The increasing number of stakeholders. The Covid-19 pandemic. All have served to transform the sales environment. Buyers are increasingly digital natives and less responsive to cold contact. Today, they also spend much less time with sales in the buying process. This page keeps track of all the sales statistics to help you…
Written by
-
ThinkHuman: The evolution of the outbound animal
Our next LinkedIn Live event is… well… live on Monday 23rd May at 12.30pm. Given the huge number of requests after the last session, we have focused on outbound sales. Specifically how outbound sales is evolving to respond to both a changing buyer demographic and a changing environment.
Written by
-
ThinkHuman: The end of sales and marketing alignment. The Changing Face of Sales.
The sales and marketing environment looks very different today to three or four years ago. Enterprise buyers are 57% of the way through the buying cycle before contacting a vendor with only 19% spent with all vendors combined. Gartner This combined with more stakeholders to nurture across more channels means change is a must. In…
Written by
-
Can marketing really become sales? What of ABX, LinkedIn and cookies?
One of the biggest inputs in my planning is what I think is changing/more prevalent in upcoming years. The trends that are going to accelerate and change the industry we know. I thought some of you would like to see my notes specific to B2B Sales and Marketing for 2022 and beyond.
Written by
-
How well do you know your Data?
Modern marketing programmes are built on data…But how well do you know your data? Knowing which data you need – and more importantly when to invest in it is critical to sales and marketing today. Investing too early can mean that it is stale by the time you need it – investing too late and…
Written by
-
Is ABM just Demand Generation?
Understanding the differences There has always been a certain learning curve to implementing account based marketing. We typically work closely with our clients implementing it as a result. The journey takes one of two routes – either targeting a small group of known accounts or a much larger group of unknown ones. Either makes sense…
Written by
-
The 414: Should you be embracing or avoiding Account Based Marketing?
Account Based Marketing, or ABM, continues to be adopted by companies seeking to gain a step change in their marketing efforts. But it is not for everyone. It remains a strategy for B2B companies selling to enterprise. Last week, I sat down with James Rostance, Presenter of The 414 and the UK’s No.1 B2B Marketing…
Written by
