Tag: sales marketing alignment
-
The Ultimate Guide to Sales Statistics
The changing buyer. The increasing number of stakeholders. The Covid-19 pandemic. All have served to transform the sales environment. Buyers are increasingly digital natives and less responsive to cold contact. Today, they also spend much less time with sales in the buying process. This page keeps track of all the sales statistics to help you…
Written by
-
ThinkHuman: The end of sales and marketing alignment. The Changing Face of Sales.
The sales and marketing environment looks very different today to three or four years ago. Enterprise buyers are 57% of the way through the buying cycle before contacting a vendor with only 19% spent with all vendors combined. Gartner This combined with more stakeholders to nurture across more channels means change is a must. In…
Written by
-
Selective hearing: why account based marketing can cut through the noise
It’s not an easy time to be a b2b marketer. The sector is grappling with several challenges right now. Acquisition costs are rising across the industry. And everybody is trying the same tactics, which is ironic if you’re trying to stand out from the crowd. The way most marketers are attempting to garner leads today…
Written by
-
Butting heads: Why ABM makes sales and marketing alignment easier, not harder
In the B2B world, aligning sales and marketing has been a challenge going back decades. If you believe the stereotype, it’s because marketing is the colouring-in department and sales are know-it-alls who don’t listen. Regardless, the underlying problem is that too many companies build marketing and sales in silos, while the top performing companies have…
Written by
-
FlipMyFunnel London Launch
On Thursday 17th August, half a dozen intrepid B2B marketers gathered at the offices of Radiate B2B in central London for the inaugural meetup of the London chapter of FlipMyFunnel and a look at Account Based Marketing and its evolution into Account Based Everything (ABX).
Written by
-
Account Based Marketing Statistics you need in 2023
When it comes to account based marketing, its definition in recent years has become grey. New techniques have transformed it from a strategy used by the few for only the largest prospects, to the many for a much larger group of prospects. Most of the statistics out there come from the traditional definition of account…
Written by
