Tag: dark funnel

  • What is the dark funnel?

    At its simplest the dark funnel is just word of mouth – where people share their knowledge, experiences or recommendations about a product or service with others. It can be both positive and negative and is often invisible to tracking by sales and marketing teams. Yet sales opportunities that enter the pipeline because of word…

    Written by

    Riaz Kanani

  • ThinkHuman: The evolution of the outbound animal

    Our next LinkedIn Live event is… well… live on Monday 23rd May at 12.30pm. Given the huge number of requests after the last session, we have focused on outbound sales. Specifically how outbound sales is evolving to respond to both a changing buyer demographic and a changing environment.

    Written by

    Riaz Kanani
    the evolution of the outbound sales animal