Skip to content
  • Home
  • Platform
    • Sales Intelligence: Intent Data
    • Account Based Advertising
  • Strategies
    • Sales Intelligence
    • What is Intent Data
    • Account Based Marketing
    • Account Based Advertising
  • Partners
    • Technology Partners
    • Agency Partners
  • Blog
  • Whitepapers
    • Intent Data: 4 ways to geta an unfair advantage
    • Account Based Advertising – 3 Key Steps to Success
    • ABM and GDPR
    • Inbound and ABM: 3 Ways to Scale
    • Aligning Sales and Marketing for Growth
  • About
    • About
    • Team
    • Careers
  • Contact

Tag: b2b programmatic

GDPR and Account based marketing

Posted on April 25, 2018January 4, 2023 by Riaz Kanani

GDPR is the new EU-wide regulation rolling out on 25th May 2018 but so much of the content available online is vague and difficult to understand. You can only collect and use personal information if you have done so according to one of several different options. Some are not available to companies, one, consent is black and white and requires explicit consent whilst another, legitimate interests means deciding yourself whether you have a suitable reason to be able to collect or use personal information.

Read More

What role can account based advertising play in an ABM strategy?

Posted on February 19, 2018January 4, 2023 by Mike Weston

Which channels do you naturally think about when you’re crafting your Account Based Marketing strategy? Do you focus only on channels that can deliver personal messages on a one-to-one basis? Or do you broaden your palette to include the fast-growing opportunities of Account Based Advertising (ABA)?

Read More
©Radiate B2B Limited. 4th Floor, Franklin Building, 124 Goswell Road, London, EC1V 7DP.
Registered in England, Company Number: 10704141
  • Privacy Policy