Tag: advertising
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Can marketing really become sales? What of ABX, LinkedIn and cookies?
One of the biggest inputs in my planning is what I think is changing/more prevalent in upcoming years. The trends that are going to accelerate and change the industry we know. I thought some of you would like to see my notes specific to B2B Sales and Marketing for 2022 and beyond.
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Let’s Talk Account Based Marketing
At its core, Account Based Marketing is just great enterprise B2B marketing. But it is its ability to scale and still deliver that is seeing its rise. I sat down with Declan Mulkeen over at Strategic IC to talk about the topic, its growth due to Covid-19 and why the majority of B2B marketers are…
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