Tag: accountbasedeverything
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Butting heads: Why ABM makes sales and marketing alignment easier, not harder
In the B2B world, aligning sales and marketing has been a challenge going back decades. If you believe the stereotype, it’s because marketing is the colouring-in department and sales are know-it-alls who don’t listen. Regardless, the underlying problem is that too many companies build marketing and sales in silos, while the top performing companies have…
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FlipMyFunnel London Launch
On Thursday 17th August, half a dozen intrepid B2B marketers gathered at the offices of Radiate B2B in central London for the inaugural meetup of the London chapter of FlipMyFunnel and a look at Account Based Marketing and its evolution into Account Based Everything (ABX).
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