Tag: abm
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The Ultimate Guide to Account Based Advertising/Company Targeted Advertising
Account based advertising aka company targeted advertising allows a marketer to place advertising in front of a specific company on any website that takes advertising – be it the Financial Times, ESPN, HR magazine or in their LinkedIn newsfeed. A useful ability for any B2B marketer. This is increasingly required today, as ensuring key accounts…
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What makes a great LinkedIn advert
LinkedIn Advertising offers advertisers both brand and performance led advertising opportunities. But what does it take to make a great LinkedIn advert?
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How do you target B2B advertising?
Today, B2B advertising offers many approaches to reaching your target audience. While it has traditionally been much easier for B2C companies (companies that sell to individuals) to target their ideal target audiences, it has been much harder for B2B companies (businesses that sell to other businesses) with a defined customer base to reach their target…
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How do you use intent data?
Using intent data for B2B sales and marketing efforts allows you to identify potential customers earlier. But how can you maximise use of intent data?
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Why use intent data?
Intent data is a powerful tool for B2B sales and marketing efforts, providing valuable insights into potential prospects’ interests. Marketers can use the data to create more effective and targeted marketing campaigns, and increasing conversion metrics. Sales can use the data to prioritise outreach, contextualise messaging and increase meeting generation. Customer Success can use the…
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How creative is your advertising?
We have been delivering company targeted B2B advertising (or account based advertising) for over 5 years now across the Internet and on LinkedIn. While demand continues to increase each year – it is the creativity associated with these campaigns that have seen a marked change over that period.
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Can marketing really become sales? What of ABX, LinkedIn and cookies?
One of the biggest inputs in my planning is what I think is changing/more prevalent in upcoming years. The trends that are going to accelerate and change the industry we know. I thought some of you would like to see my notes specific to B2B Sales and Marketing for 2022 and beyond.
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How well do you know your Data?
Modern marketing programmes are built on data…But how well do you know your data? Knowing which data you need – and more importantly when to invest in it is critical to sales and marketing today. Investing too early can mean that it is stale by the time you need it – investing too late and…
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Is ABM just Demand Generation?
Understanding the differences There has always been a certain learning curve to implementing account based marketing. We typically work closely with our clients implementing it as a result. The journey takes one of two routes – either targeting a small group of known accounts or a much larger group of unknown ones. Either makes sense…
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The Impact of ABM Advertising
Thanks to Mike Maynard at Napier Marketing for inviting our CEO, Riaz Kanani onto their podcast. Riaz & Mike spoke on: The impact ABM advertising has had on campaigns Successfully building an ABM programme The value of intent data As well as the journey to setting up Radiate B2B. Check it out here on Apple.
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