Category: Sales

Why use intent data?

Intent data is a powerful tool for B2B sales and marketing efforts, providing valuable insights into potential prospects’ interests. Marketers can use the data to create more effective and targeted marketing campaigns, and increasing conversion metrics. Sales can use the data to prioritise outreach, contextualise messaging and increase meeting generation. Customer Success can use the data to identify churn within customers.

Here are 5 key reasons why you should consider using intent data for your B2B sales and marketing efforts.
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January 30, 2023
How do you find intent data?

Intent data helps B2B sales and marketing professionals understand who within their target audience are showing behaviour that suggests an interest in a particular area or topic. This may include people researching or interested to buy and everything in between. But how do you find intent data?

Intent Data can be sourced from intent data platforms, like Radiate B2B, web analytics tools, hiring, community review websites, event attendance, social media monitoring, surveys, customer feedback, and more.
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January 23, 2023
The Ultimate Guide to Sales Statistics

The changing buyer. The increasing number of stakeholders. The Covid-19 pandemic. All have served to transform the sales environment. Buyers are increasingly digital natives and less responsive to cold contact. Today, they also spend much less time with sales in the buying process. This page keeps track of all the sales statistics to help you understand the current environment.

We continuously update this page so check back for the latest updates.
(Last updated: December 2024).
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June 15, 2022
ThinkHuman: The evolution of the outbound animal

Our next LinkedIn Live event is… well… live on Monday 23rd May at 12.30pm. Given the huge number of requests after the last session, we have focused on outbound sales.

Specifically how outbound sales is evolving to respond to both a changing buyer demographic and a changing environment.
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May 19, 2022
ThinkHuman: The end of sales and marketing alignment. The Changing Face of Sales.

The sales and marketing environment looks very different today to three or four years ago.

Enterprise buyers are 57% of the way through the buying cycle before contacting a vendor with only 19% spent with all vendors combined.
Gartner

This combined with more stakeholders to nurture across more channels means change is a must. In turn, this has created an even greater need for more sales and marketing alignment. It has become a key topic as a result.

Creating joined up buying experiences that deliver in advance of first contact and right through to renewal increases and accelerates pipeline all while reducing churn.

Join us on 31st March at 11.30am BST to hear more on addressing sales and marketing alignment today. Attend here.
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March 29, 2022