Know who to speak to next. Build relationships
know if customers are looking elsewhere.
Proactively target companies with
programmatic display or LinkedIn.
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Buyers now spend the majority of a sales process outside your view. Delaying conversion on your
website till they are already in conversation with other companies.Know the right time to
talk to a prospect - and how they should communicate - today.
Start conversations earlier. Create more enterprise opportunities.
The day to day of a sales development role is radically different today. No longer can you just "hit the
phones" or blast out emails to lists.
Buyers expect vendors to understand their needs - yet spend just 17% of time with vendors.
Sales reps invest more time understanding a company to achieve this - yet buyers are less likely to respond
than before requiring longer term nurturing.
Buyers now convert on your website much later than previously - typically visiting multiple times anonymously
Augmented Reality SaaS platform
With more calls required to connect, and more emails sent before you get a reply (and the knock on effect
of irritating those not actually interested in a conversation).
Knowing three things can transform sales performance:
Together this makes your communications timely, relevant and of value increasing response and ultimately
Prioritise who you talk to based on your ideal customer profiles and signals from 5000+ publishers, vendors and analysts combined with anonymous behaviour on your website.
Identify companies showing intent down to the city/region so you can focus your efforts in the correct region.
Connect intent data to your marketing automation or CRM platforms to automatically trigger sales email sequences, advertising campaigns and more.