Tag: technology
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How working from home impacts account based advertising
As the last few weeks have unfolded, marketers have had to react rapidly to a changing environment. Both channel and messaging has had to be changed in a short time. I was speaking with a former managing consultant last night. She pointed out that two things often happen in times of crisis. First, a greater…
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Is blocking terrorist content on social media achievable?
It must have been a challenging week this week for bosses at the big social media companies. As The Economist were preparing their cover story, ‘How to tame the tech titans‘, the US Senate Committee on Commerce, Science and Transportation convened a hearing titled “Terrorism and Social Media: #IsBigTechDoingEnough?” to “…examine the steps social media…
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Why account based marketing (ABM)? Why now?
Account Based Marketing (ABM) is nothing new — it has been talked about since the early nineties. So why has it become the hot topic in B2B marketing now? Account Based Marketing is the idea that you selectively target the accounts you want to talk to rather than the best practice approach today of driving as many…
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