Did you know you can boost your meeting generate by 30% by combining intent data with social selling?
Last week, I sat down with Alex Abbott, founder of Supero who has spent the past 12 months combining intent data with social selling.
We discussed how to approach social selling – and the 3 pillars which make social selling successful and how he combined intent data to know who to focus on and tweak messaging.
It must have been a challenging week this week for bosses at the big social media companies. As The Economist were preparing their cover story, ‘How to tame the tech titans‘, the US Senate Committee on Commerce, Science and Transportation convened a hearing titled “Terrorism and Social Media: #IsBigTechDoingEnough?” to “…examine the steps social media platforms are taking to combat the spread of extremist propaganda over the Internet.”
The BBC asked Radiate B2B co-founder Mike Weston to join the BBC Business Briefing and discuss the impact on social media in the future. If you’re in the UK, you can view the interview over the next four weeks on BBC iPlayer here.