Tag: retention

Name: FlipMyFunnel: Brand Equity and the Collapsing Funnel
Uploaded: 2017-09-25T15:06:33+00:00
Channel: Mike Weston
Description: This month's FlipMyFunnel meetup looked at brand equity, its importance in measuring marketing effectiveness, account based selling and to customer success.

FlipMyFunnel: Brand Equity and the Collapsing Funnel

Account Based Marketing

In the week before the second meetup of the London FlipMyFunnel circle, Sheryl Sandberg (Facebook’s COO) took the stage at the DMEXCO conference in Cologne, to tell the gathered AdTech industry audience: “The marketing funnel itself is collapsing. It used to take time to go from research to discovery to awareness all the way to…

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Mike Weston