When it comes to account based marketing, its definition in recent years has become grey. New techniques have transformed it from a strategy used by the few for the largest prospects, to the many for a much larger group of prospects.

Most of the statistics out there come from the traditional definition of account based marketing rather than its newer scaled up cousin. I have therefore separated out stats specifically related to this Scaled Account Based Marketing (ABM) approach.

With more stats still coming in, we will continuously update this page.
(Last updated: February 2022).

You are welcome to use any of the stats from these pages, we would appreciate a link back.