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Tag: research

The Ultimate Page of Account Based Marketing Statistics

Posted on August 8, 2017March 1, 2022 by Riaz Kanani

When it comes to account based marketing, its definition in recent years has become grey. New techniques have transformed it from a strategy used by the few for the largest prospects, to the many for a much larger group of prospects.

Most of the statistics out there come from the traditional definition of account based marketing rather than its newer scaled up cousin. I have therefore separated out stats specifically related to this Scaled Account Based Marketing (ABM) approach.

With more stats still coming in, we will continuously update this page.
(Last updated: February 2022).

You are welcome to use any of the stats from these pages, we would appreciate a link back.

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