Tag: marketing
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ThinkHuman: The end of sales and marketing alignment. The Changing Face of Sales.
The sales and marketing environment looks very different today to three or four years ago. Enterprise buyers are 57% of the way through the buying cycle before contacting a vendor with only 19% spent with all vendors combined. Gartner This combined with more stakeholders to nurture across more channels means change is a must. In…
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How well do you know your Data?
Modern marketing programmes are built on data…But how well do you know your data? Knowing which data you need – and more importantly when to invest in it is critical to sales and marketing today. Investing too early can mean that it is stale by the time you need it – investing too late and…
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ThinkHuman: Group Dynamics
When we started to pull this series together, we wanted to understand the individual. Specifically, how people consume, engage and buy from companies. The foundations that underpin marketing best practice. And yet, put a group of people together and suddenly the dynamics change.
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