Tag: flipmyfunnel
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FlipMyFunnel London ABM meetup for February 2018
In 2017 we launched the London chapter of FlipMyFunnel at the offices of Radiate B2B. As the year progressed, we had some fascinating people join us to talk about their ABM journeys, share war stories and trade advice. Now, with 2018 firmly underway, we’ve already seen a huge upsurge of interest in adopting Account Based…
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FlipMyFunnel: Brand Equity and the Collapsing Funnel
In the week before the second meetup of the London FlipMyFunnel circle, Sheryl Sandberg (Facebook’s COO) took the stage at the DMEXCO conference in Cologne, to tell the gathered AdTech industry audience: “The marketing funnel itself is collapsing. It used to take time to go from research to discovery to awareness all the way to…
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FlipMyFunnel London Launch
On Thursday 17th August, half a dozen intrepid B2B marketers gathered at the offices of Radiate B2B in central London for the inaugural meetup of the London chapter of FlipMyFunnel and a look at Account Based Marketing and its evolution into Account Based Everything (ABX).
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