Tag: contextual advertising

  • The Ultimate Guide to Contextual B2B Advertising

    The Ultimate Guide to Contextual B2B Advertising

    With the end in sight for third-party cookies, contextual targeting is having a renaissance. But contextual advertising today is not the same as contextual advertising of old.

    Statista predicts that contextual advertising spending will reach $562 billion by 2030, up from approximately $200 billion in 2022. Connatix research showed UK and US marketers intended to increase investment in contextual advertising.

    (more…)