It is all change for B2B advertising in 2025. Google is going to ask Chrome users whether they want to block third-party cookies.
We think this will result in the demise of third party cookies as opt-in rates will be too low to make targeting viable. This is what happened previously when Apple blocked tracking on iPhones and Safari.
As a result, cookieless B2B advertising is coming into focus. How do you change your advertising strategy and tactics to handle this change?
(more…)