Tag: company targeted advertising
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Cookieless B2B Advertising in 2025
It is all change for B2B advertising in 2025. Google is going to ask Chrome users whether they want to block third-party cookies. We think this will result in the demise of third party cookies as opt-in rates willl be too low to make targeting viable. This is what happened previously when Apple blocked tracking…
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How creative is your advertising?
We have been delivering company targeted B2B advertising (or account based advertising) for over 5 years now across the Internet and on LinkedIn. While demand continues to increase each year – it is the creativity associated with these campaigns that have seen a marked change over that period.
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