Tag: churn
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FlipMyFunnel: Brand Equity and the Collapsing Funnel
In the week before the second meetup of the London FlipMyFunnel circle, Sheryl Sandberg (Facebook’s COO) took the stage at the DMEXCO conference in Cologne, to tell the gathered AdTech industry audience: “The marketing funnel itself is collapsing. It used to take time to go from research to discovery to awareness all the way to…
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