Tag: b2b sales

Name: B2B Sales and Marketing in the face of uncertainty
Uploaded: 2020-05-20T14:07:30+00:00
Channel: Riaz Kanani
Description: Marketing in this period of uncertainty is forced to change faster than ever. This has accelerated adoption of account based marketing.

B2B Sales and Marketing in the face of uncertainty

Account Based Marketing

Crises force change and innovation. This one is no different. For years there have been slow moving digital transformation projects required cultural change in the business. Suddenly all those managers who said the change was impossible have had no choice but to scramble and make it happen.

Written by

Riaz Kanani