Business-to-business (B2B) advertising is the practice of promoting products or services from one business to another.
Unlike B2C (business-to-consumer) marketing, B2B advertising focuses on targeting key decision-makers within organisations, such as procurement managers, department heads, or C-level executives, who influence or control purchasing decisions.
(more…)
Optimising your B2B advertising is key to increasing reach, frequency, dwell times and of course ultimately revenue.
Let’s take a look at dwell time and frequency.
Which is the better metric to optimise to? Frequency or dwell time?
(more…)
It should be no surprise that B2B Advertising and Testing go hand in hand. We often see significant differences in results between campaigns with the same hypothesis but different creative approaches.
But it can be easy to get testing wrong.
(more…)
The foundations of successful B2B advertising start with targeting your first party data – data that you own – and the best way to deliver success is with retargeting ads.
Retargeting ads are 76% more likely to be clicked on than a regular ad.
(more…)