Tag: b2b
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How do you target B2B advertising?
Today, B2B advertising offers many approaches to reaching your target audience. While it has traditionally been much easier for B2C companies (companies that sell to individuals) to target their ideal target audiences, it has been much harder for B2B companies (businesses that sell to other businesses) with a defined customer base to reach their target…
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How do you use intent data?
Using intent data for B2B sales and marketing efforts allows you to identify potential customers earlier. But how can you maximise use of intent data?
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What is the dark funnel?
At its simplest the dark funnel is just word of mouth – where people share their knowledge, experiences or recommendations about a product or service with others. It can be both positive and negative and is often invisible to tracking by sales and marketing teams. Yet sales opportunities that enter the pipeline because of word…
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ThinkHuman: Maximising intent data with marketing
Did you know you can double the performance of your advertising campaigns by using intent data with marketing? I sat down with Karla Rivershaw, head of field and partner marketing at Infogrid, who has been using Bombora intent data (which is part of the Radiate B2B platform) since 2020. We discussed: From Karla: “Definitely, what…
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Maximising B2B Intent Data for Lead Generation
Intent data is now a critical tool in the armoury for sales teams when generating leads. All business-to-business (B2B) companies are constantly seeking new ways to generate high-quality leads and drive revenue growth. Intent data does exactly this. At any particular time, 5% of companies are in market and buying. Identifying companies who are in…
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How creative is your advertising?
We have been delivering company targeted B2B advertising (or account based advertising) for over 5 years now across the Internet and on LinkedIn. While demand continues to increase each year – it is the creativity associated with these campaigns that have seen a marked change over that period.
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4 factors powering account based advertising today
With account based advertising increasing its own reach into the UK and European markets, what is it? Why is adoption increasing?
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Don’t let marketing automation make you a marketing automaton
Recently my friends at La Fosse Associates (a specialist recruitment firm) invited me to their offices to talk a little about marketing automation and how understanding and use of data is driving the future of B2B marketing. They were kind enough to record and publish the interview – which you can view below.
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