Tag: automation

Name: Don’t let marketing automation make you a marketing automaton
Uploaded: 2018-02-27T07:10:51+00:00
Channel: Mike Weston
Description: Mike Weston, co-founder at Radiate B2B, is interviewed on marketing automation and its impact on data. One of the central themes was around the danger automation creates for marketers.

Don’t let marketing automation make you a marketing automaton

Account Based Marketing

Recently my friends at La Fosse Associates (a specialist recruitment firm) invited me to their offices to talk a little about marketing automation and how understanding and use of data is driving the future of B2B marketing. They were kind enough to record and publish the interview – which you can view below.

Written by

Mike Weston