Tag: account based advertising
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Cookieless B2B Advertising in 2025
It is all change for B2B advertising in 2025. Google is going to ask Chrome users whether they want to block third-party cookies. We think this will result in the demise of third party cookies as opt-in rates willl be too low to make targeting viable. This is what happened previously when Apple blocked tracking…
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The Ultimate Guide to Account Based Advertising/Company Targeted Advertising
Account based advertising aka company targeted advertising allows a marketer to place advertising in front of a specific company on any website that takes advertising – be it the Financial Times, ESPN, HR magazine or in their LinkedIn newsfeed. A useful ability for any B2B marketer. This is increasingly required today, as ensuring key accounts…
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What makes a great LinkedIn advert
LinkedIn Advertising offers advertisers both brand and performance led advertising opportunities. But what does it take to make a great LinkedIn advert?
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How do you target B2B advertising?
Today, B2B advertising offers many approaches to reaching your target audience. While it has traditionally been much easier for B2C companies (companies that sell to individuals) to target their ideal target audiences, it has been much harder for B2B companies (businesses that sell to other businesses) with a defined customer base to reach their target…
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How do you use intent data?
Using intent data for B2B sales and marketing efforts allows you to identify potential customers earlier. But how can you maximise use of intent data?
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ThinkHuman: Maximising intent data with marketing
Did you know you can double the performance of your advertising campaigns by using intent data with marketing? I sat down with Karla Rivershaw, head of field and partner marketing at Infogrid, who has been using Bombora intent data (which is part of the Radiate B2B platform) since 2020. We discussed: From Karla: “Definitely, what…
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How creative is your advertising?
We have been delivering company targeted B2B advertising (or account based advertising) for over 5 years now across the Internet and on LinkedIn. While demand continues to increase each year – it is the creativity associated with these campaigns that have seen a marked change over that period.
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Riding out turbulence: Using agile marketing to reach escape velocity
Marketers are naturally feeling stressed by the lockdown. Entire plans, campaigns and messaging went out the window. Now is not the time for long term planning. The environment is constantly changing and I have found that the agile marketing approach is well suited to today and the foreseeable future.
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Why B2B should embrace account-based advertising (ABA)
People often tell me that they’re finding it trickier than ever to reach their preferred companies. Thanks to online content overload, it’s so easy to get lost in the noise these days. It can be disheartening to see campaigns you’ve spent lots of time and energy on underperform — especially when the same methods worked…
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ABM Strategies: Which route should you take?
Account-based marketing (ABM) can bring you higher returns. But how do you get started? Riaz Kanani, CEO Radiate B2B, takes us through the three ABM strategies you really need to know.
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